Any industry looking for major growth in the U.S. market can't ignore Latinos, who make up 16 percent of the U.S. population. As the Latino population grows, beer marketers are trying more nuanced ways of influencing this key segment.
"They love beer," says Jim Sabia, chief marketing officer for Crown Imports, which distributes Mexican beers including Corona and Modelo. "Hispanics are 19 percent more likely to purchase beer than the rest of U.S. consumers." On top of that, Hispanics will make up a large portion of the legal drinking-age population in the future.
The Labor Department announced last week that the U.S. economy grew by just 103,000 jobs in September. A number like that isn't even enough to keep up with population growth. The fact that the report was widely greeted as positive news suggests just how low expectations have sunk this year.
Since January, the U.S. economy has been hit by a series of external shocks that brought a modest recovery nearly to a halt. The slowdown, however, may have been under way even before the shocks took place.
Liberians go to the polls Tuesday to elect a new president and lawmakers in the second key elections since the end of the civil war in 2003. The incumbent leader, Ellen Johnson Sirleaf — Africa's first democratically elected female president — was jointly awarded the Nobel Peace Prize on Friday, but her opponents say she deserves neither the award nor re-election.
More than 94 years after being sunk by a torpedo, a ship carrying tens of thousands of pounds of silver has been located by a marine salvage company. Odyssey Marine Exploration Inc. says it has found the SS Mantola, which came under attack by a German ship in 1917, as it sailed from London to Calcutta.
The wreck was found at a depth of around 8,000 feet, near the coast of Ireland. The ship's cargo was insured for 110,000 British pounds — a figure that has been used to deduce that the cargo contained nearly 19 tons of silver bars.
The Frys.com Open brought the first PGA Tour win for Bryce Molder, who joined the tour in 2002. But the tournament was also memorable for Tiger Woods, who played well — and survived having a hot dog thrown at him on the putting green.
Molder holed a 12-foot birdie putt on the 18th that got him into a playoff with Briny Baird. Molder then outlasted Baird on the sixth extra hole, the longest playoff on tour this year, by making a 6-foot birdie putt.
Bowing to customers' anger and confusion over its move to divide its streaming and DVD video offerings, Netflix is reversing itself, snuffing the plan to offer DVDs by mail via a new service called "Qwikster." News of the backpedaling move was published on the company's blog early Monday.