You don't go through corporate communications to meet the executive steering committee at Gideon Shoes.
Instead, you walk through a basketball court with graffiti-covered walls and into a sound studio. There, Gideon employees are warming up their talking points: rap lyrics.
"There's no excuses in this life, so I'm fighting on. ... The flame inside my heart is more like a firestorm," they rap.
The team is made up of Suhkdeep Bhogal from India, Thane Poloai from Samoa and Allan from New Zealand, who doesn't want to give his last name.