Last of a five-part series
In Michigan, one in 10 people who want work can't find a job, and that number doubles if you include people who are underemployed or who have just given up on their job search.
But despite high unemployment, some employers are still finding that the search for talent can be a challenge.
At the Hamilton Farm Bureau cooperative in southwest Michigan, a 50-ton truck is taking in a load of grain that will go to feed cattle.
Between 20 to 25 semi trucks a day roll in and out of the co-op. It also sells fertilizer and propane gas, packages and ships eggs, and helps farmers market what they raise.
But this is no longer your grandfather's ag industry: The people who work in the warehouses and feed factories have to know computers and high-tech systems, and fertilizer applicators use global positioning systems.
Wade Blowers, the co-op's chief operating officer, says his sales people typically have degrees in fields like animal science, agronomy or horticulture.
"Really, our sales people are more than sales people," he says. "They typically take on a heavy consultative role in the farm. They'll look at the crops; they'll watch the crops; they'll make recommendations to the customer of what they may or may not need."
But Blowers says it's tough to recruit people who have the expertise his company needs. "Where we start to struggle a little bit more is on the sales side," he says.
A Marketing Makeover
Blowers says his company is finding people are reluctant to move to a state that has one of the nation's top unemployment rates. The company loses more than half of its serious prospects for that reason, he says.
Additionally, he says, people who already have jobs are not willing to make a change in an uncertain economy. And many prospective employees don't see agribusiness as a challenging field, Blowers says.
"It is a business in Michigan, as far as I'm concerned, that's on a growth curve, but we need to be better at portraying that and conveying it," he says.
Rebecca Joffrey, co-director of the Career Development Office at the Tuck School of Business at Dartmouth College, says that while jobs may be in short supply, competition for people with particular skills can be fierce. Companies should market themselves to young people who see a job as more than just a paycheck, she says.
"I think every company has something sexy about it and that's the kind of message they need to emphasize," she says. "The young people coming up today, they see the problems, and I think they want to be part of the solutions."
Benefiting From Competition
And Blowers' co-op may have another recruiting advantage — he has a lot of competition nearby.
Paul Krutko is an economic development expert who leads a business incubator affiliated with the University of Michigan. Prospective workers want to take jobs in places where they know there are more jobs, he says.
That's a big reason why some regions like Silicon Valley attract lots of prospective workers, Krutko says.
"One of the elements about choosing where to live is, 'Do I see a rich enough environment that I can see multiple job opportunities for myself — that if the company I'm working for gets bought out, or that company goes bankrupt — that there are other employment opportunities in that region for the skills that I have?'" he says.
Agri-business is a $71-billion-a-year bright spot in a Michigan economy that's still sputtering. Blowers says there's a lot of room for his co-op to grow, and he's not the only one who thinks so.
"Hey, there's competition out there that's viewing it the same way. Don't get me wrong, it's not just a wide open field to go get, but the challenge is you gotta have the right people to be able to help you go get that," he says.
Blowers says there's room to more than double his sales turf and annual revenue, but only if he can build a sales force with the know-how and ambition to go out and get customers.