Billboard Tackles Chew at Frontier Days

Laramie, WY – As Cheyenne celebrates its western heritage with Frontier Days this week, the Department of Health is hoping to downplay one aspect of cowboy culture spit tobacco. Spokeswoman Kim Deti says the department has deployed a mobile billboard through Cheyenne that is covered with an image of a young man consuming a toxic reptile. She says the billboard is designed to capture a large audience in a state where tobacco use ranks higher than the national average.

A 2006 study by the University of Wyoming shows 14 percent of the state's high school students used spit tobacco at least once in the past 30 days, compared to eight percent nationwide.