Laramie, WY – The conference is the brainchild of the Wyoming Business Council and the University of Wyoming. It's aimed at helping businesses become more innovative in everything from marketing to sustainability. The three-day event begins Wednesday and will feature speakers, panels and vendors. Brandon Marshall of the Wyoming Business Council says lessons learned at the expo will benefit businesses - and Wyoming.
Marshall says past conferences have been spread across the state at different times. He hopes the consolidated format of this year's expo will be more successful.