FY 2013-14 Budget
CPB: Direct federal funding received by WPM. Represents only the “direct” dollars WPM receives annually and is tied to the amount of dollars WPM receives from the community. WPM also receives indirect benefits such as legal support associated with copyright legislation/implementation, connection to the national digital backbone, negotiation of streaming rights and music rights, etc. These “indirect” benefits are not reflected in the pie chart. CPB’s annual $445 million dollar appropriation to public broadcasting goes directly to stations, minus a small administrative and operational reduction. Stations may use their grant money to purchase programming (such as Morning Edition from NPR, Sesame Street by PBS), personnel costs, operations, production (such as WPM's Open Spaces), etc.
Members: Revenues generated by individuals in annual fundraising initiatives. This number reflects community investment in the station and affects the level of federal CPB funding WPM can receive.
Business: Revenues generated by businesses and corporate underwriters. Revenues in this category also affect the level of federal funding, and reflect corporate and business interest in public radio.
University: UW supports direct payroll costs of approximately one-half of the WPM staff and provides partial engineering subsidy. The University also provides substantial indirect administrative benefits and infrastructure and facility support not reflected in the pie chart.
Grants: WPM receives funding from several private and federal agencies for specific programming including natural resources/energy and education.
Misc: Sundry small revenues from activities such as events, equipment sales, etc.
Emergency/Opportunity Reserve: This represents CPB Grant carry-forward funds as well as savings from the previous year, held in reserve for unanticipated emergencies and cost-saving opportunities. This amount varies annually.
Administration: Includes salaries for three full-time and one part-time administrative personnel.
Operating Support: Costs associated with professional/industry related organizational memberships and affiliations, operating systems, annual audits, phone and equipment, legal, office and computer related, administrative state and national travel, costs associated with consultations, advertising, etc.
Programming/Production: Includes purchases of NPR, APM, PRI, BBC, and other syndicator-produced programming; cost related to local news and cultural productions; costs associated with HD-2 multicasting, etc. Supports seven full-time positions in news, music, cultural affairs, traffic, production, and a number of part-time positions in a variety of support areas.
Fundraising: Supports all costs associated with fundraising management for WPM, as well as the connection to the national digital fundraising network. Supports six full-time staff in member services and corporate underwriting. Monitors adherence to federal fundraising guidelines.
Engineering: Supports three full-time engineers and several outsourced personnel who service 28 sites throughout Wyoming. Supports a variety of technology maintenance and upgrade items, as well as purchase of new equipment as needed; travel throughout Wyoming, and legal consultation costs.
WPM operates in the black; we balance our annual budget. As much as possible, we refrain from undertaking or investing in unsustainable initiatives.
In general, our budget profile is similar to that of many university-licensed public radio stations where the majority of revenues come from individuals and businesses. With the exception of the engineering area, the majority of our expenses are predictable. Though we can anticipate routine engineering maintenance and wear-and-tear costs, we can’t anticipate weather-related accidents which can be very costly. In the next several years, WPM will require 5 million dollars in equipment investment – a reasonable cost considering that WPM is a state network with 28 sites located in difficult terrain. WPM will be seeking support for this equipment investment from a variety of state, federal, individual, and corporate sources.
Like most public broadcasting stations with a service mission, our primary resource is our personnel. Our secondary resources are in local and national content/programming, and in studio and site equipment.
Unlike most public radio stations, WPM is a state network, with primary public radio broadcast delivery to the entire state. As such, our operating costs (i.e. travel, connectivity, fundraising, engineering) are higher compared to stations serving a specific area such as a city or region. Our cost incurred to reach each individual Wyomingite is considerably higher compared to urban stations. These higher operating costs are built into our budget.
Wyoming Public Media operates Wyoming Public Radio, Classical Wyoming, Jazz Wyoming, and wyomingpublicmedia.org. It’s licensed to the University of Wyoming, and a part of the UW Outreach School.