Lack of snow could hurt Jackson's tourist draw

Dec 27, 2011

Wyoming tourism officials are hoping that the snowfall in Jackson will attract tourists to the state between now and New Years. 

Diane Shober is the state tourism director.  She says the skiing in Jackson Hole is important, but she adds the community has a number of other activities that can help attract an entire family. “But it really adds depth to the destination and it allows us to sell Jackson Hole as an extended day vacation.  Even Yellowstone National Park and going into Yellowstone is a value added for flying in and out of Jackson for ski vacation.” The state and many communities in northwest Wyoming have been trying to reach more winter tourists in recent years. 

Shober says she remains hopeful that recent magazine articles about skiing and snowmobiling in Wyoming will attract more interest.