New media campaign aims at reducing drunk driving

May 21, 2013

Governor Matt Mead and First Lady Carol Mead say they hope a hard hitting media campaign will reduce the number of alcohol related crashes and deaths in the state. 

The Governor’s Council on Impaired Driving is rolling out advertisements that emphasize how much it costs to get cited for drunken driving, and that people convicted of the crime stand may lose their license. It will also focus on the eight members of the U-W track team that were killed by a drunk driver.

“This campaign will address the devastating emotional losses caused by impaired driving.  The purpose of this media campaign is to save lives.

Mead says Wyoming saw 954 alcohol-related crashes in 2012, which resulted in 391 injuries and 41 deaths.