The Outdoor Industry Association announced its 2012 Outdoor Inspiration Awards Thursday, and the National Outdoor Leadership School (NOLS) was named the winner of the group category.
Of 250 nominees, NOLS was determined by a panel of outdoor business and community leaders to be the group most inspirational in encouraging people to appreciate, support, and recreate in the outdoors. The group category was comprised of “two or more who have come together to get great things done, and get even better things started.”
“On behalf of the entire NOLS community, including our 200,000 alumni and staff, I am thrilled to receive this award,” said NOLS Executive Director John Gans. “Inspiring current and future generations about the great outdoors is truly one of the most important challenges for our world. It holds solutions for many key challenges including those of fitness and health, happiness and well-being, the environment, connection to our world and connection to each other.”
The award is presented by adidas Outdoor, and Gans will accept it during the 2012 Outdoor Retailer Winter Market in Salt Lake City, Utah on Jan. 20. World-renowned mountaineer Reinhold Messner and 2011 International Federation of Sport Climbing World Champion Sasha DiGiulian will act as the official emcees of the OIA Outdoor Inspiration Awards ceremony and share their motivations and how they “pay it forward.”