Next fall, Sheridan will be one of eight cities to host the first-ever Elite Rodeo Athletes nationwide tour, which will televised as part of a multi-million dollar deal with Fox Sports. Sheridan is the only Wyoming city on the schedule.
“This event, especially once it develops a following on television, will draw in an audience way larger than just the Sheridan community,” says Sheridan WYO Rodeo board president Nick Siddle.
He says this kind of exposure not only means a wider audience for rodeo, but a boost to the Sheridan economy as well.
“If we can pull people in from the outlying areas and help our community by bringing in more business to our community, especially during that time of year, getting a little boost to the economy of our community, and promoting the sport of rodeo, that’s certainly what the goal of our rodeo committee is,” says Siddle.
The tour stops in Sheridan over Labor Day Weekend 2016.