© 2024 Wyoming Public Media
800-729-5897 | 307-766-4240
Wyoming Public Media is a service of the University of Wyoming
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Transmission & Streaming Disruptions

Top Amazon Reviewers Get Big Perks

Whether or not you read them, the customer reviews on retailers’ websites have enormous value, mostly for the company.

The more a product is reviewed, the more likely it is that people will buy that product and the more money companies such as Amazon make.

So the benefits of online reviews are obvious for retailers, but what’s in it for the most prolific reviewers? For Amazon’s top reviewers, the benefits are tangible.

Lisa Chow of NPR’s Planet Money team tracks down Amazon’s No. 1 customer reviewer and learned that Amazon has a special program for its top reviewers.

Reporter

Copyright 2021 NPR. To see more, visit https://www.npr.org.

/