What's in a Brand? A close look at how livestock owners show ownership and the history of the practice.

Wyoming – In some places, the word "branding" brings to mind marketing consultants and glossy advertising. Here in Wyoming, it's hot irons and cowboys on horseback. As branding season winds down, we ask - what's in a brand? With ranchers running livestock on thousands of acres, brands are the best way to show ownership. But there's more to it than that. Wyoming Public Radio's Molly Messick reports.