Tourism is up in Wyoming after a two-year dip. Visitors also spent more than ever in 2011, generating 116-dollars in tax revenue for the state.
Diane Shober, director of the Wyoming Office of Tourism, says tourism has suffered nationwide because of the recession, but that Wyoming has been doing an intensive advertising campaign to counteract that trend.
“Our job … is to make sure that those who are going to travel – that Wyoming is top of mind as a vacation destination – that it’s in that consideration pool,” Shober said.
She added that her agency has advertised across the country to remind people that iconic places like Yellowstone National Park are in Wyoming, and to entice them to other destinations around the state.