The price of beef hit an all-time record this quarter at $5.55 a pound—a full 25 cents higher than last year at this time. Ann Wittmann, Director of the Wyoming Beef Council, says it’s a case of supply and demand. A nation-wide drought has reduced herd sizes to the lowest they’ve been in 60 years and that is driving up the price for both consumers and producers.
The Wyoming Beef Council is launching an online campaign in an effort to improve beef’s image with the millennial generation. That’s anyone born between 1980 and the early 2000’s. The campaign will feature recipes on social media sites popular with millennials.