re-branding

Josh Hallett via Flickr Creative Commons

The city of Casper is looking to upgrade its image and raise its profile as a tourist destination. And it’s taking special care to make sure the people of Casper are behind the city’s new brand. 

Last year, the city hired Casper-based firm AdBay to create a re-branding campaign for $80,000. Since then, they’ve been in research mode. Creative Director Shawk Houck says asking Casperites what they think gives their city personality has been key to the process.