Ad Campaign Will Encourage Testing
An advertising campaign will be used to try and encourage more people to get tested for H-I-V and other sexually transmitted diseases. The Wyoming Department of Health’s KnoWyo campaign is used to encourage sexually active people to get tested for S-T-D’s. Spokeswoman Kim Deti says the program has been effective.
“A lot of people who are infected may not realize that they are and the risk there is spreading it to other people. And of course with public health in mind that’s something we want to prevent, we want to prevent the spread of those diseases.”
The new ad campaign will use humor to encourage people to find out their status. She says the ad’s will be targeted towards high risk groups. Statistics show one in 17 young people in Wyoming have a sexually transmitted disease. The campaign directs young people to a web site where they can get a free voucher for testing.